Grow your B2B SaaS with a trusted fractional CMO

Get expert marketing help that drives business results. 5-10 hours a week.
Get all the upside, without the cost of a full-time senior CMO.

Trusted by industry leaders:

5 000 000 +

inbound signups

100 +

B2B startups

60 – 1200 %

Y-O-Y growth

Are these your B2B SaaS marketing challenges?

  • Is your lead pipeline struggling to meet ambitious growth targets?
  • Are your marketing strategies failing to scale with company growth?
  • Finding it hard to stand out in the crowded B2B SaaS market?
  • Is your content falling short in driving enterprise sales or boosting domain authority?
  • Unsure how to use AI to improve marketing ROI?

Over 10 years of experience

How I can help

Hi, I’m Annika Helendi. I help B2B SaaS startups with their marketing. I’ve worked with PostHog, Bolt, Toggl and many more.

I know the issues you face.

Over the years, I’ve helped generate over 5 million inbound signups for the companies I’ve worked with. This number keeps growing.

My approach combines SEO, content strategy, and AI-driven marketing automation, with a focus on increasing your lead generation.

By working 5-10 hours per week for your business, I provide strategic advice and practical support to help you grow, without the cost of hiring a full-time CMO.

How this helps your business

Strategy that brings more leads

Use proven inbound strategies to consistently attract and convert high-quality leads for your B2B SaaS.

Be visible where people are searching

Improve your online presence and organic traffic with an SEO strategy designed to dominate your niche.

Content that converts

Get a content strategy that matches your customer journey, increasing engagement and conversions at each stage.

10x more efficient work with AI

Use new AI tools and automations to improve your marketing processes and get better ROI.

How we’ll work together

1. Initial call and quick plan

We’ll have a free call to discuss your needs.

You’ll get a quick plan to start with right away.

2. Ongoing work (6-12 months)

We’ll work together for 5-10 hours each week. There’s an hourly rate for this time.

First, I’ll set up a new marketing strategy for you and over months, we’ll refine the implementation of it .

3. Long-term results

As we continue working, you’ll see more leads and sales.

We’ll keep adjusting the strategy based on what works best for your business.

Testimonials

Proven Results

I’ve worked with lots of successful B2B SaaS founders and marketing people over the years and had the pleasure of helping them scale and grow their businesses.

“Great results!”

Having worked with Annika at a previous startup, I didn’t hesitate to get her advice when I joined a new team. I knew she could be relied upon to create a strategy that was tailored to our needs and which identified the quickest, most impactful wins for us to focus on. The advice she gave us was detailed, constructive and helped us build a strong SEO presence in very short time – including identifying several key terms which PostHog now ranks #1 for on Google. Would definitely recommend her, and work with her again.

Joe Martin

Product Marketing & Comms Lead
📌 POSTHOG

I’ve helped over a 100 B2B founders

Several YC alums, enterprise B2B solutions, lots of seasoned bootstrappers, and early-stage startups – I’ve worked with them all. What they have in common is the desire to build a sustainable lead generation channel for English-speaking B2B markets and to do it by scaling SEO and content marketing efforts.

Ready to Grow Your B2B SaaS?

Let’s talk about how to get you more leads and grow faster.