15 years of inbound growth. Now I build AI systems for marketing teams.

I've helped generate over 5 million inbound signups for companies like Toggl, PostHog and Bolt. Today I help small marketing teams set up AI systems that get more done with less, without the AI slop.

Annika Helendi
Annika HelendiMarketing strategist

Companies I've worked with

Neurable PostHog Bolt Toggl Scoro Dashbird Klaus Avokaado Vacation Tracker

Growth that keeps compounding

5M+inbound signups generated for the companies I've worked with
1.8MSEO signups at Toggl with no ad budget
100+startups helped with strategy and content
15+years in marketing, including time as a CEO
1.

Video-first SEO and AI search

Video builds the most trust. I turn one video into the posts, clips and pages that rank on Google and get cited in AI search.

2.

Marketing strategy

From YC alums to bootstrapped founders, I've audited their marketing, found the quickest wins and mentored their teams.

3.

Both sides of the table

I've founded and run companies, led marketing teams and advised from the outside.

  • Founder
  • CEO
  • CMO
  • Head of Marketing
  • In-house marketer
  • Consultant
The advice she gave us was detailed, constructive and helped us build a strong SEO presence in very short time – including identifying several key terms which PostHog now ranks #1 for on Google.
Joe Martin
Joe MartinProduct Marketing & Comms Lead, PostHog

AI systems for small marketing teams

Small teams can now ship what used to take a department. That only works when the setup is right. I know which pieces matter because I run all of them in my own business every day.

1.

The right tools

Which AI tools are worth paying for, and how to set them up so the whole team works in the same place.

2.

Shared context

Your ICP, positioning, brand voice and product facts written down once. Every chat starts from that instead of a blank page.

3.

Shared skills

Recurring work turned into reusable Claude Skills. The whole team gets the same quality instead of one person's best prompts.

4.

Design systems

Colors, fonts and layouts set up as a system, so AI-made decks, visuals and pages look like your brand.

5.

Connected tools

AI connected to the docs, CRM and project tools your team already uses, so it works with real data.

6.

Automations

Repetitive work runs on its own in the background. People spend their time on judgment calls.

No AI slop

More output only helps if it's good. Every setup includes voice rules, review steps and examples of what good looks like.

What people say

Want to talk about AI for your marketing team?

I take on very few projects right now. LinkedIn is the best place to reach me.

Message me on LinkedIn