SEO isn’t just about traffic; it’s about the right kind of traffic. When the Merit Tarkvara team approached me to help create an SEO strategy for their Polish brand, 360 Księgowość, I knew we had a unique challenge on our…
This successfully (more than $100k MRR) bootstrapped B2B SaaS company has been around for a while and has been growing throughout the years mainly via content marketing and SEO. It should have been a year for scaling their lead generation,…
A while ago, I did an AMA in a popular Facebook group for SEO experts – Fat Graph Content Ops (SEO & Content Marketing). Here are some of the most popular topics that came up there. Hopefully, some of these…
Problem Organic search traffic had been driving their growth for the past few years, but recently all of the traffic started to drop and so did the number of new leads. My research determined that outdated content creation principles and…
Problem This MarTech company had ambitious growth goals but lacked a clear strategy on how to achieve them. The main problem was identifying which marketing processes and channels needed to be prioritized, what tactical steps to take, and how to…
Problem This B2B SaaS – a contract lifecycle management software Avokaado.io – had a strong product with great early traction but virtually zero organic traffic coming from Google when we started working together. They needed help creating a solid foundation in…
Problem This enterprise SaaS wanted to try out content marketing and see what type of results it would get them before deciding if they commit to it by hiring an in-house content team. They are selling big-ticket subscriptions and had…
