Why is this important?
Simply writing blog articles without a plan wastes both time and money, especially if they fail to drive traffic.
By aligning your content with current SEO best practices, you can:
- Boost your website traffic
- Increase conversions
- Elevate your status as a successful marketer.
Unfortunately, many marketers base their content plans and writing process on outdated SEO knowledge, and as a result, see little to no improvement.
SEO Best Practices About “How to Rank?” Tend To Become Outdated Every 6 Months
There are a number of reasons why it’s hard to keep up with these changes:
- Google constantly updates its search algorithm
- Competitors are working hard to outrank your articles
- New tools on the market (ChatGPT, SurferSEO) give a competitive edge to early adopters
But don’t worry, I’ll help you adapt and quickly learn the SEO writing tactics that work in 2023.
Here’s a step-by-step guide to writing SEO content that ranks:
Step 1: Choose Topics Close To The Buying Decision
You need to generate traffic that converts into actual users because that’s the only way to grow the business.
If you’re selling software that helps general contractors to manage construction projects, don’t start out by writing about informational topics like:
“What Does a General Contractor Do?”
Instead, go for:
“23 Best Construction Project Management Software Solutions in 2023”
Step 2: Study Google’s First-Page Articles and Mimic Their Outlines
So many marketers make the epic mistake of creating the article’s outline without first checking what type of content Google is already ranking on the first page.
Google’s first page holds the truth about:
- the type of content you need to create for that specific topic (a listicle, a tutorial, a think-piece, a landing page, etc)
- the related subtopics you need to cover in order to have a place there
- how much value the current top-ranking articles are holding and how you can 3x that
You need to fully understand all of these things before you start writing.
Step 3: Add More Value By Writing a Longer Article, Cover FAQs, and Have Better Sources
Now that you understand what Google expects from a top-ranking article, you need to go the extra mile with your blog post, and that top position is yours!
You should cover all the same sub-topics that your competitors are covering and add something extra for the reader. For example:
- additional 1000 words worth of valuable content
- more engaging titles
- up-to-date and trustworthy sources
- better answers to the related questions from the “People also ask…” section
- great original graphs and other images.
By sticking to these tactics, your content will be rocking the SEO best practices for 2023. Plus, you won’t have to sweat about staying up-to-date with every little algorithm change or optimization trick.
Originally published at https://annikahelendi.substack.com