SEO isn’t just about traffic; it’s about the right kind of traffic. When the Merit Tarkvara team approached me to help create an SEO strategy for their Polish brand, 360 Księgowość, I knew we had a unique challenge on our…
Understanding search intent (the main goal a user has when typing a query into a search engine) is crucial for your SEO and content marketing efforts. Why? Because satisfying search intent is Google’s #1 goal. If your page doesn’t satisfy search…
In this newsletter, I’m going to show you how to optimize your older content for maximum SEO visibility. Learning how to optimize your aged content for SEO can help your website’s traffic significantly. It allows you to capitalize on previously done…
Topical authority is all the rage (for a reason) when it comes to SEO success on a big scale. In this quick guide, I’m going to help you to level up your SEO game by sharing my process of doing…
First off, let’s clarify something. SEO is not an instant gratification game. It’s a long-term strategy that requires patience, diligence, and consistent effort. So, if you’ve been working tirelessly on your SEO for a month or two and haven’t seen significant results…
As an SEO strategist, working with startups that lack a marketing team can be challenging. However, I’m offering some free advice today for small startups on how to kick-start their SEO journey. Why would startups without a marketing team even need…
Want to master conversion-focused SEO? Use these proven tactics and witness ROI like you’ve never seen before. I’ve been using SEO as my weapon of choice for over 12 years. During that time, I generated close to 2 million signups over 4…
Why is this important? Simply writing blog articles without a plan wastes both time and money, especially if they fail to drive traffic. By aligning your content with current SEO best practices, you can: Unfortunately, many marketers base their content…
As a seasoned SEO strategy consultant with over a decade of experience in various roles, including in-house CMO, co-founder, and solo consultant, I’ve witnessed firsthand the transformative impact of AI on content creation and its influence on Google search results…
What is content outsourcing and how does it work? How does content outsourcing work? Types of content creation services Content outsourcing platforms Freelancing platforms Online communities for writers Content agencies How much does it cost to outsource content creation? Per…
I’m no stranger to SEO content creation and I’m often advising my consulting clients on how to scale up their content velocity in the most efficient way. Most of the time, the in-house marketing team is not able to create…
This successfully (more than $100k MRR) bootstrapped B2B SaaS company has been around for a while and has been growing throughout the years mainly via content marketing and SEO. It should have been a year for scaling their lead generation,…
Here’s a quick step-by-step tutorial on how to start using SEMrush for performance tracking while implementing an SEO-focused content strategy. Create an account Head over to SEMrush and create an account. The Pro plan (cheapest option) should be enough for…
A while ago, I did an AMA in a popular Facebook group for SEO experts – Fat Graph Content Ops (SEO & Content Marketing). Here are some of the most popular topics that came up there. Hopefully, some of these…
Problem Organic search traffic had been driving their growth for the past few years, but recently all of the traffic started to drop and so did the number of new leads. My research determined that outdated content creation principles and…
