This successfully (more than $100k MRR) bootstrapped B2B SaaS company has been around for a while and has been growing throughout the years mainly via content marketing and SEO. It should have been a year for scaling their lead generation,…
Here’s a quick step-by-step tutorial on how to start using SEMrush for performance tracking while implementing an SEO-focused content strategy. Create an account Head over to SEMrush and create an account. The Pro plan (cheapest option) should be enough for…
A while ago, I did an AMA in a popular Facebook group for SEO experts – Fat Graph Content Ops (SEO & Content Marketing). Here are some of the most popular topics that came up there. Hopefully, some of these…
Problem Organic search traffic had been driving their growth for the past few years, but recently all of the traffic started to drop and so did the number of new leads. My research determined that outdated content creation principles and…
Problem This MarTech company had ambitious growth goals but lacked a clear strategy on how to achieve them. The main problem was identifying which marketing processes and channels needed to be prioritized, what tactical steps to take, and how to…
Problem This B2B SaaS – a contract lifecycle management software Avokaado.io – had a strong product with great early traction but virtually zero organic traffic coming from Google when we started working together. They needed help creating a solid foundation in…
Problem This enterprise SaaS wanted to try out content marketing and see what type of results it would get them before deciding if they commit to it by hiring an in-house content team. They are selling big-ticket subscriptions and had…
Generating leads is essential for any business-to-business (B2B) company. Without a steady stream of leads, your business will eventually run out of customers to sell to. In this blog post, we will discuss the top 5 ways to generate leads…
No matter what industry you’re in, or how big your company is, you need to have a solid marketing strategy if you want to succeed. And when it comes to SaaS (software as a service) companies, things can get a…
When it comes to SEO, there are a lot of best practices that you need to follow in order to rank your website higher in search engine results pages (SERPs). One of the most important decisions you’ll need to make…
What are the key metrics for a Saas company? If you’re not sure, then this is the blog post for you. We’ll cover 16 important SaaS marketing metrics that will help your business succeed in the long run. We’ll also…
Link building is an essential part of SEO success and it’s one of the trickiest things to get right. There are tons of tactics and strategies out there, but based on my 8+ years of experience in growing startups through…
Introduction In this ultimate guide to the ultimate B2B SEO guides, I’ll show you the actionable summaries of different SEO strategy tutorials by different experts. I picked the articles based on the top Google results (which means that they actually…
Key terms and concepts What does B2B mean? B2B (business-to-business) stands for a company that sells its products or services to other businesses (instead of individual consumers). What are SaaS startups? SaaS stands for software-as-a-service and these types of businesses…
