My journey has taken me from the tiny and vibrant Estonian startup ecosystem to the big North America market with the help of the world wide web, a great support system, and my curious ambition to always keep learning and growing.

More than 10 years of B2B SaaS experience

Over 5m signups generated for B2B SaaS Startups and scale-ups 

Consultant & CEO @ Astronaut Marketing
  • Worked with close to 100 startups and scaleups
  • Generated over 5 million combined signups so far
  • 60% inbound lead growth on average over a 12-14 month period
Co-founder & CMO @ ContentFly
  • Developed and implemented the go-to-market strategy
  • Bootstrapped ContentFly to $500k ARR in 2019 & launched 2 add-on products
Co-founder & CMO @ Dashbird
  • Developed and implemented the go-to-market strategy
  • Built the initial marketing team
  • Raised a seed round of $800k in 2018
CEO @ Teamweek (now Toggl Plan)
  • Took over and lead a 12-person internationally distributed team
  • Revamped the business and turned it profitable in 2 months.
  • Grew the revenue by 100% in 2017 (to $700k ARR)
CMO @ Toggl
  • Generated 1.8 million signups over 4 years without a marketing budget (60% year-over-year growth)
  • Put together and lead the initial marketing team


Proven Results

I’ve worked with lots of successful B2B SaaS founders and marketing people over the years and had the pleasure of helping them scale and grow their businesses.

“Annika made us excited about our growth again!”

“It was a pleasure working together and as a result, our whole marketing team feels reinvigorated. We’re now confidently executing the strategy and tactical plan you created for us and we’re already seeing it working. Thank you! “

Jüri Kaljundi


My Approach

During a typical strategy project, I’ll start with the research. I’ll analyze you and your competitors on the impact of current SEO and content approaches and evaluate the potential growth opportunities.

I’ll then come up with the strategy that helps you achieve your goals and for easier implementation, I’ll create a clear keywords/topic clusters list to follow and set up KPI goals with your team. I’ll coach your marketing team on the best practices for implementing the strategy and schedule the follow-up calls.

My aim is to give you all the right knowledge and tools to be successful with SEO-driven lead generation in a “sprint” form without the need to keep relying on this cooperation for an extended period of time.