More than 15 years of marketing experience
Over 5M signups generated for B2B SaaS Startups and scale-ups
Consultant & CEO @ Astronaut Marketing
- Worked with close to 100 startups and scale-ups
- Generated over 5 million combined signups so far
- 60-200+% inbound lead growth on average over a 12-14 month period
Co-founder & CMO @ ContentFly
- Developed and implemented the go-to-market strategy
- Bootstrapped ContentFly to $500k ARR in 2019 & launched 2 add-on products
Co-founder & CMO @ Dashbird
- Developed and implemented the go-to-market strategy
- Built the initial marketing team
- Raised a seed round of $800k in 2018
CEO @ Teamweek (now Toggl Plan)
- Took over and lead a 12-person internationally distributed team
- Revamped the business and turned it profitable in 2 months.
- Grew the revenue by 100% in 2017 (to $700k ARR)
CMO @ Toggl
- Generated 1.8 million signups over 4 years without a marketing budget (60% year-over-year growth)
- Put together and lead the initial marketing team
Trusted by successful founders
Testimonials
Proven Results
I’ve worked with lots of successful B2B SaaS founders and marketing people over the years and had the pleasure of helping them scale and grow their businesses.
“Great results!”
Having worked with Annika at a previous startup, I didn’t hesitate to get her advice when I joined a new team. I knew she could be relied upon to create a strategy that was tailored to our needs and which identified the quickest, most impactful wins for us to focus on. The advice she gave us was detailed, constructive and helped us build a strong SEO presence in very short time – including identifying several key terms which PostHog now ranks #1 for on Google. Would definitely recommend her, and work with her again.
Joe Martin
Product Marketing & Comms Lead
📌 POSTHOG
My Approach
During a typical strategy project, I’ll start with the research. I’ll analyze you and your competitors on the impact of current SEO and content approaches and evaluate the potential growth opportunities.
I’ll then come up with the strategy that helps you achieve your goals and for easier implementation, I’ll create a clear keywords/topic clusters list to follow and set up KPI goals with your team. I’ll coach your marketing team on the best practices for implementing the strategy and schedule the follow-up calls.
My aim is to give you all the right knowledge and tools to be successful with SEO-driven lead generation in a “sprint” form without the need to keep relying on this cooperation for an extended period of time.
