I’ve been a fractional CMO for B2B SaaS companies for quite some time now. And today, I’d like to share how someone like me can help your business grow.
What’s a fractional CMO, you ask?
Think of a fractional CMO as a part-time marketing expert. We work with companies for a set amount of time each week or month. We bring high-level marketing skills without the full-time hire cost.
How we help B2B SaaS companies
- We lead marketing efforts at a lower cost than a full-time CMO.
- We know B2B SaaS marketing inside out. It’s our specialty, after all.
- We help companies grow faster.
- We use methods that have proven to work well.
- We bring a fresh view to your company. Sometimes, that’s just what you need.
- We can adapt our work as your needs change.
- We focus on results you can measure.
- We help make your marketing team stronger.
What you get with a fractional CMO
When you bring a fractional CMO on board, your B2B SaaS company can:
- Get top marketing talent and start working with them ASAP
- Speed up growth with new startegies and tactics
- Get good results without overspending
Sounds good, doesn’t it?
1. Get marketing leadership for less
Last year, I worked with a startup that couldn’t afford a full-time CMO. They hired me for just 10 hours a week. In three months, we doubled their leads. A full-time CMO might have cost them $200,000 a year. I helped them get similar results for much less. Not bad, eh?
2. Use our B2B SaaS knowledge
In my career, I’ve worked with over a 100 B2B SaaS founders.
When you hire me, you’re not just getting my skills – you’re getting insights from dozens of other companies too. It’s like having a marketing encyclopedia at your fingertips.
3. Grow faster with proven methods
Another company I worked with a while ago was struggling to get sign-ups. We improved their website’s search visibility and created high-value SEO content according to a custom marketing strategy that I created for them. Sign-ups went up 100% in just 6 months! That’s the power of using methods we know work well.
4. Get a fresh look at your marketing
Sometimes, you’re too close to your own business to see it clearly. That’s where we, fractional CMOs, come in.
Once, I suggested a complete change in messaging for a client. They were hesitant, but when we tried it, their conversion rates improved significantly. Fresh eyes can make a big difference.
5. Change your marketing as needed
Your needs change, and fractional CMOs are flexible enough to change with them.
For example, last summer I had a client with a big website launch coming up. I increased my hours for a month to help them out. After the launch, we scaled back.
6. Focus on results you can measure
I’m a big believer in data. When we work together, we’ll set clear goals and track the most important metrics . I’ll show you exactly how our marketing efforts are impacting your bottom line. Because at the end of the day, results are the only thing that matter.
7. Use our network
Over the years, I’ve built quite a network around me. Recently, I connected one of my clients with another marketing agency for a campaign they wanted to do. They ended up working together and the campaign brought in lots of new customers for them.
It’s not just what you know, but who you know too.
8. Connect marketing and product teams
I once worked with a company where the marketing and product teams barely spoke to each other. We set up regular joint meetings, and within months, they were working in harmony.
The result? A product that was easier to market and marketing that truly reflected the product’s strengths. It’s amazing what can happen when everyone’s on the same page.
9. Use better marketing tools
Choosing the right tools can be overwhelming. I remember helping a client switch to a new CRM. It was a bit of work upfront, but it saved their team hours each week and improved their lead nurturing process dramatically.
Sometimes, the right tool can make all the difference.
10. Train your team
I really enjoy mentorin junior marketing people. In one of my projects, I trained the in-house team on SEO-focused content marketing.
In a few months, they were creating great content on their own and had solid systems in place for tracking the impact of it to the bottom-line metrics.
It’s rewarding to see other marketing teams grow and improve. After all, a stronger team means a stronger company, doesn’t it?
Let’s chat!
So, there you have it – 10 ways a fractional CMO like me can help your B2B SaaS company. I bring expert knowledge without the high cost. I offer new ideas, focus on results, and help in many areas of your business.
Are you ready to take your B2B SaaS marketing to the next level? I’d love to hear about your challenges and see how we might work together to overcome them. Who knows? We could be a great fit. Why not reach out and let’s find out?
