Want to master conversion-focused SEO? Use these proven tactics and witness ROI like you’ve never seen before. I’ve been using SEO as my weapon of choice for over 12 years. During that time, I generated close to 2 million signups over 4…
Why is this important? Simply writing blog articles without a plan wastes both time and money, especially if they fail to drive traffic. By aligning your content with current SEO best practices, you can: Unfortunately, many marketers base their content…
As a seasoned SEO strategy consultant with over a decade of experience in various roles, including in-house CMO, co-founder, and solo consultant, I’ve witnessed firsthand the transformative impact of AI on content creation and its influence on Google search results…
What is content outsourcing and how does it work? How does content outsourcing work? Types of content creation services Content outsourcing platforms Freelancing platforms Online communities for writers Content agencies How much does it cost to outsource content creation? Per…
I’m no stranger to SEO content creation and I’m often advising my consulting clients on how to scale up their content velocity in the most efficient way. Most of the time, the in-house marketing team is not able to create…
This successfully (more than $100k MRR) bootstrapped B2B SaaS company has been around for a while and has been growing throughout the years mainly via content marketing and SEO. It should have been a year for scaling their lead generation,…
Here’s a quick step-by-step tutorial on how to start using SEMrush for performance tracking while implementing an SEO-focused content strategy. Create an account Head over to SEMrush and create an account. The Pro plan (cheapest option) should be enough for…
A while ago, I did an AMA in a popular Facebook group for SEO experts – Fat Graph Content Ops (SEO & Content Marketing). Here are some of the most popular topics that came up there. Hopefully, some of these…
Problem Organic search traffic had been driving their growth for the past few years, but recently all of the traffic started to drop and so did the number of new leads. My research determined that outdated content creation principles and…
Problem This MarTech company had ambitious growth goals but lacked a clear strategy on how to achieve them. The main problem was identifying which marketing processes and channels needed to be prioritized, what tactical steps to take, and how to…
Problem This B2B SaaS – a contract lifecycle management software Avokaado.io – had a strong product with great early traction but virtually zero organic traffic coming from Google when we started working together. They needed help creating a solid foundation in…
Problem This enterprise SaaS wanted to try out content marketing and see what type of results it would get them before deciding if they commit to it by hiring an in-house content team. They are selling big-ticket subscriptions and had…
Generating leads is essential for any business-to-business (B2B) company. Without a steady stream of leads, your business will eventually run out of customers to sell to. In this blog post, we will discuss the top 5 ways to generate leads…
No matter what industry you’re in, or how big your company is, you need to have a solid marketing strategy if you want to succeed. And when it comes to SaaS (software as a service) companies, things can get a…
When it comes to SEO, there are a lot of best practices that you need to follow in order to rank your site higher in search engine results pages (SERPs). One of the most important decisions you’ll need to make…